I'm happy to report that I received a personnal Email from a real human being who represents Cadbury's venture to help out people to get bikes in Africa. It's legit, it helps people and they were profusely sorry that the blog ended up being spammed that way. Seems they found out about it by accident and they had no idea that this type of tactic was being used.
I have a lot of respect when people own up to their mistakes and they did. So feel free to visit the site and help out if you can. Here's a brief explanation that was sent to me today from Sara Beckford :
Until next time, ride safe and Godspeed.